Central Maine Motors trusts Podium AI to have empathetic, context-aware conversations with customers and book more test drives

The Challenge

With only four people handling all inbound leads, chat conversations, reviews, and inventory updates, the dealership needed a way to improve efficiency without hiring additional staff. They had tried AI solutions from another vendor but found that the experience lacked depth and progression. They needed a solution that could keep up with their fast-paced environment while maintaining high-quality customer interactions.

The Solution: Podium AI

Central Maine Motors implemented Podium AI in January 2024 after testing the product with hands-on support from the Podium team. The AI now handles a significant portion of customer interactions, including:

• Responding to and managing chats and inquiries
• Automating four and five-star review responses while assisting with personalized responses for lower ratings
• Setting test drive appointments

Results: Increased Revenue, Efficiency, and a More Human AI Experience

Time Savings: Gained 5 Weeks Back in a Year

One of the most striking benefits of Podium AI has been the time it has given back to the Central Maine Motors team.

With this additional time, the team has been able to focus on higher-impact initiatives like launching a new Ford store and improving internal processes.

Revenue Growth: $600,000 in AI-Influenced Sales

Podium AI directly contributed to 148 sales, generating $600,000 in gross revenue at Central Maine Motors’ three locations. After subtracting Podium’s cost, the dealership still netted $560,000—a massive return on investment.

Test Drive Appointments: AI Books 401 Test Drives, 45% After Hours

The AI set 401 test drive appointments in a year, with nearly half of them scheduled outside of business hours when human agents were unavailable. This created opportunities that would have otherwise been lost.

Empathy and Context: Why Podium AI Outperforms the Competition

What sets Podium AI apart from other AI vendors is its ability to engage in empathetic, context-aware conversations rather than robotic, transactional interactions.

For example, when a customer mentioned their mother wasn’t feeling well, the AI responded with:

“I’m sorry to hear that. I hope she feels better. Would another time be better for you to come look at the car?”

“That’s something a person would say—or maybe not! But the fact that AI could say it made all the difference.”

AI vs. Humans: Faster, Smarter Conversations

“Podium AI is better than most humans I’ve had to interact with.”

Unlike human agents who need time to think through responses, the AI instantly processes information and delivers well-crafted, natural responses.

“The AI removes stress and hesitation from customer conversations, making them more efficient and effective. My team can now focus on higher-level work instead of repetitive tasks.”

Expansion and Future Growth

The efficiency gains from AI allowed Central Maine Motors to successfully integrate a newly acquired Ford dealership. With AI handling routine inquiries, the team was able to shift focus to establishing relationships with new staff and customers.

Why Central Maine Motors Recommends Podium AI

“I would recommend Podium AI over competitors because of its evolving technology and top-notch customer service. Every time I have a question or feedback, I get treated like a VIP.”

Conclusion

By leveraging Podium AI, Central Maine Motors has transformed its business, increasing revenue while enhancing efficiency and customer interactions. Rather than replacing employees, AI has empowered them to focus on more impactful work, setting the stage for continued success and expansion.

“AI isn’t about cutting staff—it’s about unlocking their potential. Our AI-driven approach has propelled employees into leadership opportunities they wouldn’t have had otherwise.”